It was the beginning of the 1960s when Vittorio Fiume made his first experiments with liqueurs and almond milk in a small artisan laboratory.
Animated by his passion for Puglia, at the time he was probably unaware that those artisanal attempts of his would have transformed over time into an Apulian brand known throughout the world. The history of the Fiume brand is a story that speaks of love.
Love for Puglia, for herbs, spices and infusions. Located in the industrial area of Putignano, a town famous for its ancient Carnival, the Fiume plant today produces highly appreciated drinks in the liqueur and non-alcoholic sector.
The Fiume brand liqueurs communicate the link with the territory, starting with the raw materials. As Caterina Fiume, Vittorio's daughter and brand research and development manager, explains to us, one of the first liqueurs to bear her father's signature is the "Elisir dei Trulli", whose name evokes a miraculous potion and amazes with the enveloping flavor of the alcoholic and aromatic notes.
Chocolate, rum, hazelnut and coffee are some of the scents of the Elisir dei Trulli, which offer the consumer a sensory journey that delights the palate with warm and intense flavours. The "Amaro Pugliese", famous contemporary of Elisir dei Trulli, is famous because it conveys Apulian character not only in the name but also in the choice of raw materials.
And so in the Officinal Teriaca of Amaro Pugliese we discover mint, fennel, sage, artichoke, citrus fruits and so on. All raw materials from the area, transformed to create a amaro that speaks of customs and collective memory.
While she tells us about Amaro Pugliese, Caterina takes out a small box with some of the herbs used. And so, next to the mint, a native herbaceous plant, we notice the China Succirubra which instead comes from Ecuador, the Rhubarb, typical of China and the Quassio of Jamaica. And it's incredible how a single liqueur can contain entire portions of the world while remaining tied to tradition.
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Tradition that is also expressed in the "Limoncello", produced according to the ancient recipe of Caterina's grandmother and which seals a little secret handed down from generation to generation. Remaining on the side of alcoholic beverages, "Amarum" is another Fiume brand creation that mixes territoriality and international influences.
In Amarum, Jamaican rum sublimates the infusion of local spices and nuts. A amaro so precious as to be recognized at the SIAL in Paris in 2008 as one of the 100 most innovative products, and awarded at the 2020 Rome Bar Show for being able to make the most of the excellence of the territory.
For those who don't like alcohol, there is a decidedly tasty alternative. It is the "Almond Milk", born as a syrup, now also in the delicious ready-to-drink version, Mandorlè, and which is produced by extraction using only and exclusively sweet Apulian almonds.
Yet another trait of attachment to its origins of a brand that, with one foot in Puglia and one in the world, takes its drinks beyond national borders.
